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Originally posted on: https://issuu.com/coa-aco/docs/coa_bulletin_fall_2016__114

Put content out on social media and you get a ‘tsunami’ of inquiries in return, says lawyer Lawyers say they are trying some counterintuitive business strategies amid the COVID-19-related economic slowdown — including dropping prices and putting out free resources for...

Almost overnight, a global pandemic prompted courts across Canada to shutter and law firms to empty, forcing many in the legal profession to change the way they practise law. As a result, many lawyers say they probably won’t return to “business as usual” anytime soon....

Dentists and dental hygienists across the country are wrestling with changing regulations and a pandemic of fear as practices resume operations in a COVID-19 era. For dental professionals, the Coronavirus pandemic means a marked change in infection prevention and...

A group of leading professionals in the dental industry came together to identify problems that the COVID-19 crisis has created – and to brainstorm solutions.   Many dental professionals are nervous as they prepare to reopen their offices after two months of...

M.A.P stands for marketing, advertising and promotion. And in addition to providing excellent clinical care, dentists must apply these three elements in concert to attract new patients and expand their practice. Today, Tamir Wolfson, Principal at Buzzy...

When it comes to Google’s algorithms, there’s quite a difference between how they treat local and organic. Get the scoop on which factors drive the local algorithm and how it works from local SEO extraordinaire, Joy Hawkins, as she offers a taste of her full...

When it comes to highlighting your online presence, there are several things that you need to put into great consideration. What does this actually imply to online marketers? Basically, the act of establishing your online presence does not simply end by just creating...

What is PPC? PPC stands for Pay-per-click, a platform for online marketing where the advertiser is entitled to pay the search engine a sum of the fee each time the ad gets a clicked. It is basically a method of buying visits to your websites rather than earning...

We tend to think of Facebook, or maybe Myspace, as launching “social media” into the mainstream. And from there the social network was a fully formed concept that we’ve all used for the last 10-15 years to stay in touch with friends and make new connections. To swim...