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How Does the Local Algorithm Work?

How Does the Local Algorithm Work?

When it comes to Google’s algorithms, there’s quite a difference between how they treat local and organic. Get the scoop on which factors drive the local algorithm and how it works from local SEO extraordinaire, Joy Hawkins, as she offers a taste of her full...

Amazingly Good Reasons Why PPC is Important for Your Business

Amazingly Good Reasons Why PPC is Important for Your Business

What is PPC? PPC stands for Pay-per-click, a platform for online marketing where the advertiser is entitled to pay the search engine a sum of the fee each time the ad gets a clicked. It is basically a method of buying visits to your websites rather than earning...

The Full History of Social Media Innovations: 1997-2019

The Full History of Social Media Innovations: 1997-2019

We tend to think of Facebook, or maybe Myspace, as launching “social media” into the mainstream. And from there the social network was a fully formed concept that we’ve all used for the last 10-15 years to stay in touch with friends and make new connections. To swim...

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