What is PPC?
PPC stands for Pay-per-click, a platform for online marketing where the advertiser is entitled to pay the search engine a sum of the fee each time the ad gets a clicked.
It is basically a method of buying visits to your websites rather than earning the visits organically.
A general idea about PPC advertising is that with this you get to reach targeted audience fast by selecting options of who can see your ads and when someone performs a click on your ad, then only you pay.The revenue that marketers are generating from PPC has increased drastically.
Also with the increase in digital devices and people becoming more tech savvy at the grass root level, more businesses have become digital.
Therefore, it becomes essential to incorporate PPC in the digital marketing strategies.
Owing to so much importance, let us see how PPC is relevantly important for your business.
1. Pay For Only The Clicked Ads
PPC is indeed a very straightforward platform for online advertising with no hidden complexities.
In a PPC campaign, you pay Google (or any other search engine) for listing your ads on the top and right of the organic search listings.
When someone clicks on your ad, you will have to pay the current Cost-per-Click from your budget and once the budget gets depleted, Google stops playing your ads until you replenish the fund.
But it is worth noting that the Cost-per-Click is just a trivial part and doesn’t hamper the estimated profit.
For example: If you pay $5 for a click but the click results in a $200 sale. There you have made a huge profit. In PPC, the advertiser only has to pay when the viewer clicks on the ad.
It gives businesses full prove chances to maximize their return on investment.
Most of the businessmen prefer PPC advertising because with this they are well aware of their expenses and this awareness plays a crucial role in determining other marketing strategies.
2. Budget Control
The budget is the core element of any business and holds utmost importance.
Here, you can set your financial plans for PPC advertising and can even control the complete expenses.
You have all the power to set the budget according to your needs.
With it, specific daily and monthly budgets are set to make sure that you do not exceed your budget limit. The PPC budgets can be edited according to requirement and whenever necessary.
It is pretty obvious that you will not be able to fetch great results with a limited budget because the results depend on how competitive the keywords and industries are.
Even though you can not see huge results by having a limited budget, yet PPC can provide you maximum support to enhance your online visibility.
Unlike traditional advertising where you had no idea of your budget spend, it keeps a track of your budget so that you have a clear cut idea of where your budget is going.
You can further control your budget by knowing the budget flow and hence can lay your strategies according to it.
3. Targeted Ads
With PPC, you can exactly choose the space where you want your ads to get displayed.
This means that you can make your marketing campaigns as targeted as possible through PPC. PPC permits precise targeting with keywords, interests, and demographics.
In this way, it ensures that your ads are displayed to the correct audience at the right time so that you generate real and relevant leads.
To target mobile users, who are exceeding all the other device users, you can use device-specific preferences.
With the help of retargeting options, you can reach out to people who showed an interest in your product/service.
It also helps you to deliver specific messages to your target customers at the prime time when they are most likely to convert.
Unlike the natural results displayed in the sponsored results, the PPC ads can be changed, tested and optimized to get the maximum effectiveness.
The concept of testing of the PPC ads allows marketers to know which combination of the keyword and ads work the best.
4. Immediate and Consistent Traffic
PPC is the fastest platform to run ad campaigns and to get immediate traffic from it.
You can easily set up a PPC campaign in about half an hour or so.
In that sense, you as an advertiser can get your ads on the first page of the SERP with an hour of campaign setup and activation.
This feature is extremely integral for new websites that are looking for exposure and visibility.
Also, with this, you can generate significant conversions within weeks. PPC has the power to get you traffic that is both immediate and consistent.
Because getting immediate traffic is not enough, the traffic should also be consistent enough so that your campaigns have a place in the long run.
Sometimes, getting huge of traffic on a regular basis can sometimes be hazardous for the website.
The website can be damaged to beyond repair at times.
With reference to this, it acts a savior as it controls a huge amount of traffic because the traffic amount is directly tied to the advertiser as to how much he is willing to pay for a click.
5. Quicker Results
Organic search results are one of the most reliable sources for achieving long term online marketing goals.
But due to the fact that it takes a longer time to give out results. PPC is sometimes preferred over it to ensure the incoming of faster results. PPC has the potential of showing results very quickly in terms of traffic, sales, and leads.
By investing in PPC advertising, you can maximize your online profits easily.
There are a lot of factors behind the efficiency of a PPC Campaign.
If you get a chance to understand those factors by being more focused on them, you will be satisfied to look at the conversions and traffic that you will get.
In a nutshell, PPC gives you a substantial amount of traffic for a predictable amount of money in less time.
6. A Higher ROI
The ultimate goal of any marketing campaign is to generate the highest possible Return On Investment (ROI).
By displaying your ads in the most relevant online places, your ads are displayed to the most specific target market. PPC ensures that you are able to generate valuable Click Through Rate and a higher ROI.
Since in PPC you only pay when your ad gets a click. Thus, it makes it easy to manage your costs and to calculate your estimated ROI.
Advertisers love PPC advertising because it allows them to make the key change in the optimization strategies to improve the Quality Score.
This, in turn, increases the ROI for your PPC campaigns.
It is one of the most profitable marketing channels when it comes to generating higher ROI. It drives qualified traffic to your websites or landing page relatively quickly and starts generating conversions.
So, it is obvious that after an enormous increase in the conversions, the ROI will automatically increase.
7. Apply Geo-Targeting And Ad Scheduling
Geo-Targeting and Ad Scheduling are among the top features that are provided by PPC advertising.
Geo-Targeting is an important element of your PPC advertising platform because it will help you exclude those users who are outside of your target location that you do not want to bid on.
This will indeed help you to save your ad spend and will increase the value of analytics collected from the user behavior.
Unless you are a global company, you don’t need to target the world.
You need to display your ads only in front of your target audience.
Geo-Targeting allows you to target your ads to potential customers in certain location or locations that you specify to meet your business goals.
Ad Scheduling is another feature of PPC advertising. It allows the advertiser to select specific days and times of the day to run the ad. Showing your ads 24/7 can be costly for any business and will most likely to lower the ROI.
If you are familiar with the day or time when you get the best response from your customers. You can schedule your ads for that day or time.
By this, you will be able to show your ads to your customers when they are most likely to convert.
With the help of Ad Scheduling also you can save up your ad budget by preventing the display of your ads at odd hours or days. Thereby preventing irrelevant clicks as well.
8. PPC Benefits Your SEO Strategy
PPC and SEO are highly related marketing channels.
SEO is important for your online business when it comes to long-term commitment.
By using PPC as a component of your online marketing channels, you can improve the overall ranking of your site.
It helps you to discover keywords that are more popular and capable enough of receiving more clicks and conversions.
You can further implement these keywords into your SEO strategy. PPC can also help your SEO strategy to by ranking new keywords quickly.
Another feature of PPC is that it will come to your rescue when your SEO results are not quite well.
Now you can get more specific search terms that will increase your SEO related traffic to your website.
Although advertisers believe them to be mortal enemies SEO and PPC actually complement each other in many ways.
By combining PPC with SEO you can get a chance to cover all areas as some customers prefer organic search while the others are influenced by paid search.
Thus, having search results shown in organic and paid listings states that your ads are more relevant.
PPC is suitable for any kind of business whether small, medium or big.
Having PPC as a component of your marketing strategies will ensure that you capture your potential customers at the right time.
With PPC you can build your online marketing strategies to measure the much-optimized results.
If you maintain and optimize your PPC campaigns frequently, you can surely benefit from getting qualified and conversion oriented traffic.
If you ar not using PPC as yet, I’m afraid you are missing on a lot of opportunities for online growth.