Make sure you’re found in search on Google, Yahoo, and Bing
With over 1.3 billion websites in existence today, make sure you’re found.
93% Of Business Purchase Decisions Start With A Search Engine Search
To get new customers, you need to know where your prospects go when they are looking to find suppliers, research them and ultimately make a purchase. In today’s digital world most people go to the internet and use Google, Yahoo, or Bing. These search engines are the big three (in that order) and account for over 90% of all searches. Google is by far the biggest with about 6 of every 10 searches. With 93% of business decisions starting with a search engine search that means if you don’t have a website, you are only selling to 7% of your market. That is right, you are reducing the potential size of your business by 93%. Optimizing your content and implementing proper SEO is crucial in order to drive traffic to your website and generate leads and conversions.
The top 5 results get 75% of the clicks
How does SEO help drive traffic to your site?
Search Engine Optimization (SEO) provides clues to search engines so that they can better understand your website content, rank it higher, and present it to your target market Search engines are most often the main source of traffic for websites..
- Implementing SEO gives search engines the information needed to display your content in search results. Without any SEO at all, your website would be invisible to a massive audience.
- SEO increases the ranking of a website, which increases visibility and traffic
Websites have to compete with each other for search rankings. Strong SEO results in search engines placing websites higher that others in search results. The higher a website is placed, the more people see it, and go to it.
- Helps bring in relevant traffic
SEO helps search engines display websites in relevant search results by matching search terms to the clues that SEO provides. This helps to filter out uninterested users and pinpoint your target audience.
Conversions refer to the process where traffic becomes customers. Websites with better optimization get more conversions, meaning more sales.
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