SOCIAL MEDIA MARKETING

Hack your growth and expand your social network

Leverage social media to attract new clients.

91% of retail brands use 2 or more social media channels

The significance of social media

80% of North America’s population is using social media. People appreciate the convenience that social media brings by allowing them to follow friends, read the news, and keep up to date with their favourite brands – all within the same platform.

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On average, a person spends 116 minutes on social media daily

What is social media?

Social media refers to virtual communities and networks in which people interact, create, share, and/or exchange information and ideas. Within the last decade, social media has become one of the most dominant platforms to reach a large audience because of its enormous user base.

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There are 3.397 billion active social media users

The power of a large audience

Apart from the product or service that you sell, your biggest business asset is your audience. In fact, your audience the reason you’re in business in the first place. They are the people who buy from you.

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Over 88% of all companies are now marketing on social media

Why are businesses using social media for promotion?

Social media has proven to be a very effective form of marketing because of the massive audience it reaches out to. If your business doesn’t have a social media presence in today’s online world, it might as well not even exist to a massive population. Social media platforms have also implemented tools to help businesses expand further, making social media even more important for business.

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Why do I need to build a loyal audience?

In order to maintain your company’s success, it is vital that you keep up with the trends of today’s digital world. We live in an era when technology is evolving extremely rapidly. Machine learning, voice processing, personal assistants, virtual reality and artificial intelligence are all advancing quickly. Every technological advancement brings drastic change to the way we live, learn, and interact with each other.

Identify
The first step to creating an effective profile is knowing who you want to target as your audience. Different people like different things, and your target should be an audience who has interest in your business.

Professional Profile Page
The profile is the foundation of a social media presence, almost like a mini website. Our profiles are made using high quality images and descriptive company information. Our profiles also help personify your company, making customers more comfortable with your business and establishing trust.

Status updates and posts
Your audience gets notified instantly about company changes, new products, sales, and anything else they need to know. We use general updates as well to keep users engaged. These posts come in the form of words, pictures, or videos depending on the content.

Different platforms for different people

91% of social media users use mobile devices to access their accounts.

Each social media platform has its own unique features and attributes that play their own important parts in digital marketing. Depending on the social media platform, different types of content and strategies must be implemented to take advantage of the tools they provide and ultimately satisfy each community’s respective audience.
FACEBOOK

-largest English social media platform
-allows your business to share almost anything, from small text posts to videos
-mainly comprised of users aged 25 – 34
-even balance of males and females
-72% of Facebook users have incomes of over $75,000
-74% of Facebook users have completed some form of higher education
Because of Facebook’s massive community, it is a must have for every business. Facebook is ideal for marketing your business to consumers over 18 that have money to spend.

TWITTER

-one of the top 10 websites in the United States
-the go-to place for the latest news and trends on a variety of topics
-140 characters limit
-24% of men and 25% of women use Twitter
-36% of users are between the ages of 18 to 29
-majority of Twitter users have at least some college experience and make between $50,000 and $75,000 or more.
-even spread between users in urban, suburban, and rural areas.
Twitter is an excellent channel for sharing brand updates and being a part of the online conversation surrounding your industry. The 140 character limit makes it great to keep your community updates with short posts, quick news and links to external sites and does not require huge time investments compared to a majority of other social media channels. It’s ideal for marketing to adults all over the world.

INSTAGRAM

-highly visual platform that evolves around photos and videos
-53% of users are aged 18 to 29
-slightly more females than males
-28% of users make less than $30,000 a year
-31% of users have “some college” experience
-according to BrandWatch, 50% of users follow brands on Instagram
Instagram is ideal for businesses to connect with an audience under 30 through aesthetically-pleasing visuals. Because most users are young and don’t have a lot of money to spend, its best to focus on promoting cheaper products and services and raising brand awareness.

LINKEDIN

-one of the best social media platforms for professionals
-your page is your extended resume, including professional background, interest, education and much more
-great for job-posting, company updates, case studies
-audiences on this social media platform are business-minded and are often open to networking opportunities
-has groups that users can join and participate in based on their industry, job function, or career interests.
-34% of users between the ages of 18 to 29 and 33% of users between the ages of 30 to 49
-50% of users have a college education, with an additional 27% having attended “some college”
-nearly half of all users make over $75,000 a year with an additional 32% making between $60,000 and $74,999
LinkedIn provides an excellent opportunity for brands to drive real engagement with influencers and decision makers across different industries. The platform is great for business people to connect with experts in their field, build a personal brand and to generate new business leads.

OUR PROCESS

Contact Best Social Media Marketing Agency

CONTACT

After you sign up for our Social Media service we will send you an on-boarding form so we can gather some information about your business and determine the goals you want to achieve. We will schedule a call for more specific information if needed.
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TARGETING

After providing the necessary information for your site, we will define targets based on your goals. What kind of users we want to reach, why, and how, as well as what kind of content they want to see.
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DEPLOY

Now we design the profiles based on your specific needs. Once you approve them, we deploy the social media profiles.
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MAINTAIN

Now that your profiles are live, we will regularly maintain and post relevant, effective content in order to keep them active and up to date. The amount of traffic you will receive from having professional, active, engaging social media will grow your business to the next level in no time.

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