SOCIAL MEDIA MARKETING
Hack your growth and expand your social network
Leverage social media to attract new clients.
91% of retail brands use 2 or more social media channels
The significance of social media
80% of North America’s population is using social media. People appreciate the convenience that social media brings by allowing them to follow friends, read the news, and keep up to date with their favourite brands – all within the same platform.
• There are over 4.7 billion active users on different social media platforms as per 2017. (Facebook: 2 Billion, Youtube: 1.5 Billion, Instagram: 700 Million, Twitter: 328 Million, Snapchat: 255 Million.
• Social Media users grew by 121 million between Q2 2017 and Q3 2017
• That works out at a new Social Media user every 15 seconds
• Facebook Messenger and WhatsApp handle 60 billion messages a day
• 91% of retail brands use 2 or more Social Media channels
• 81% of all small and medium businesses use more social platforms
On average, a person spends 116 minutes on social media daily
What is social media?
Social media refers to virtual communities and networks in which people interact, create, share, and/or exchange information and ideas. Within the last decade, social media has become one of the most dominant platforms to reach a large audience because of its enormous user base.
There are 3.397 billion active social media users
The power of a large audience
Apart from the product or service that you sell, your biggest business asset is your audience. In fact, your audience the reason you’re in business in the first place. They are the people who buy from you.
If you’re a restaurant, it’s the starving crowd that shows up at lunchtime hungry for what you have to offer. And if you’re an online-based business, it’s the people who show up to read your content, share it in social media, and eventually go on to become loyal customers. Without an audience, you would have no sales. The bigger your audience is, the more people you’re reaching and the more leads you’re able to generate.
Over 88% of all companies are now marketing on social media
Why are businesses using social media for promotion?
Social media has proven to be a very effective form of marketing because of the massive audience it reaches out to. If your business doesn’t have a social media presence in today’s online world, it might as well not even exist to a massive population. Social media platforms have also implemented tools to help businesses expand further, making social media even more important for business.
Why do I need to build a loyal audience?
In a few years, you can expect that 75% of all Internet-connected devices will be something other than a smartphone, tablet or PC. Eventually, search engines, websites, and the internet will be replaced by new technology as well. Since it’s impossible to know exactly what that technology is until it’s implemented, how will you protect your business with the enormous technological changes taking place right now?
By establishing brand loyalty, you know your audience will follow you regardless of technological changes. With its enormous, ever-expanding community, social media has become one of the best ways to promote brand loyalty. Social media has proven to be very effective at promoting brand loyalty the following ways:
• Social media is about conversations, community, and connecting with the audience. It builds relationships with customers and establishes trust.
• Social media not only allows you to hear what people say about you, but enables you to respond. Authenticity, honesty and open dialogue are key.
• An effective social media page is bound to attract countless visitors, leads, and loyal customers. People like to be entertained, and a well-structured page with strong engaging content will make them remember your brand and keep them coming back.
The first step to creating an effective profile is knowing who you want to target as your audience. Different people like different things, and your target should be an audience who has interest in your business.
Demographics help us understand the defining characteristics of your existing customer base so that we can go after more people who fit the same mold. Age, location, language, and interests are essential.
Preferences like colour and music depend on demographics. We do some research on what preferences are tied to the demographics of your audience and build your content around them. Your content needs to reflect those preferences otherwise it won’t appeal to your target market.
Social media analytics help us regularly monitor the demographics of your audience. Things are subject to change and analytics reveal new information about your audience every time we add content. Analytics help to narrow down and keep tabs on your audience.
The profile is the foundation of a social media presence, almost like a mini website. Our profiles are made using high quality images and descriptive company information. Our profiles also help personify your company, making customers more comfortable with your business and establishing trust.
Advertisements, status updates, and relevant shared content are effective social media tools that we use to promote your business and attract customers. Your audience will want to share interesting content as well, letting more people know about your business.
Regular posts and updates are necessary to maintain your audience and attract new people to your business. If people aren’t constantly seeing your content, they’re forgetting about your content and might even unfollow your pages.
Instant messaging allows us to talk to customers and answer any questions they may have. The convenience of instant messaging allows instant, excellent customer service. It also goes one step further to personify your company and make customers feel comfortable. By giving them the effect of talking to a person instead of just a company, it ensures incredible, long-lasting brand loyalty.
Status updates and posts
Your audience gets notified instantly about company changes, new products, sales, and anything else they need to know. We use general updates as well to keep users engaged. These posts come in the form of words, pictures, or videos depending on the content.
We find content from reputable sources including news articles, videos, tips, statistics, infographics, and anything that is engaging and relevant to your business and industry. The content we find matches popular keywords that are relevant to your niche as well, to help you get higher search rankings. We share the content across all your social media pages and as well as your website, with links pointing to one other to further improve your search rankings.
Newsjacking is the process of injecting your ideas into a breaking news story so that you and your ideas get noticed. We comment on news articles relevant to your industry and create conversions to promote awareness of your company’s page.
We partner with companies similar to yours to share each other’s content and promote each other business. That way your content is reaching the audience of other companies as well.
Different platforms for different people
91% of social media users use mobile devices to access their accounts.
-largest English social media platform
-allows your business to share almost anything, from small text posts to videos
-mainly comprised of users aged 25 – 34
-even balance of males and females
-72% of Facebook users have incomes of over $75,000
-74% of Facebook users have completed some form of higher education
Because of Facebook’s massive community, it is a must have for every business. Facebook is ideal for marketing your business to consumers over 18 that have money to spend.
-one of the top 10 websites in the United States
-the go-to place for the latest news and trends on a variety of topics
-140 characters limit
-24% of men and 25% of women use Twitter
-36% of users are between the ages of 18 to 29
-majority of Twitter users have at least some college experience and make between $50,000 and $75,000 or more.
-even spread between users in urban, suburban, and rural areas.
Twitter is an excellent channel for sharing brand updates and being a part of the online conversation surrounding your industry. The 140 character limit makes it great to keep your community updates with short posts, quick news and links to external sites and does not require huge time investments compared to a majority of other social media channels. It’s ideal for marketing to adults all over the world.
-highly visual platform that evolves around photos and videos
-53% of users are aged 18 to 29
-slightly more females than males
-28% of users make less than $30,000 a year
-31% of users have “some college” experience
-according to BrandWatch, 50% of users follow brands on Instagram
Instagram is ideal for businesses to connect with an audience under 30 through aesthetically-pleasing visuals. Because most users are young and don’t have a lot of money to spend, its best to focus on promoting cheaper products and services and raising brand awareness.
-one of the best social media platforms for professionals
-your page is your extended resume, including professional background, interest, education and much more
-great for job-posting, company updates, case studies
-audiences on this social media platform are business-minded and are often open to networking opportunities
-has groups that users can join and participate in based on their industry, job function, or career interests.
-34% of users between the ages of 18 to 29 and 33% of users between the ages of 30 to 49
-50% of users have a college education, with an additional 27% having attended “some college”
-nearly half of all users make over $75,000 a year with an additional 32% making between $60,000 and $74,999
LinkedIn provides an excellent opportunity for brands to drive real engagement with influencers and decision makers across different industries. The platform is great for business people to connect with experts in their field, build a personal brand and to generate new business leads.
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