SOCIAL MEDIA MARKETING
Hack your growth and expand your social network
Leverage social media to attract new clients.
91% of retail brands use 2 or more social media channels
The significance of social media
80% of North America’s population is using social media. People appreciate the convenience that social media brings by allowing them to follow friends, read the news, and keep up to date with their favourite brands – all within the same platform.
• There are over 4.7 billion active users on different social media platforms as per 2017. (Facebook: 2 Billion, Youtube: 1.5 Billion, Instagram: 700 Million, Twitter: 328 Million, Snapchat: 255 Million.
• Social Media users grew by 121 million between Q2 2017 and Q3 2017
• That works out at a new Social Media user every 15 seconds
• Facebook Messenger and WhatsApp handle 60 billion messages a day
• 91% of retail brands use 2 or more Social Media channels
• 81% of all small and medium businesses use more social platforms
On average, a person spends 116 minutes on social media daily
What is social media?
There are 3.397 billion active social media users
The power of a large audience
Over 88% of all companies are now marketing on social media
Why are businesses using social media for promotion?
Why do I need to build a loyal audience?
Status updates and posts
Your audience gets notified instantly about company changes, new products, sales, and anything else they need to know. We use general updates as well to keep users engaged. These posts come in the form of words, pictures, or videos depending on the content.
We find content from reputable sources including news articles, videos, tips, statistics, infographics, and anything that is engaging and relevant to your business and industry. The content we find matches popular keywords that are relevant to your niche as well, to help you get higher search rankings. We share the content across all your social media pages and as well as your website, with links pointing to one other to further improve your search rankings.
Newsjacking is the process of injecting your ideas into a breaking news story so that you and your ideas get noticed. We comment on news articles relevant to your industry and create conversions to promote awareness of your company’s page.
We partner with companies similar to yours to share each other’s content and promote each other business. That way your content is reaching the audience of other companies as well.
Different platforms for different people
91% of social media users use mobile devices to access their accounts.
-largest English social media platform
-allows your business to share almost anything, from small text posts to videos
-mainly comprised of users aged 25 – 34
-even balance of males and females
-72% of Facebook users have incomes of over $75,000
-74% of Facebook users have completed some form of higher education
Because of Facebook’s massive community, it is a must have for every business. Facebook is ideal for marketing your business to consumers over 18 that have money to spend.
-one of the top 10 websites in the United States
-the go-to place for the latest news and trends on a variety of topics
-140 characters limit
-24% of men and 25% of women use Twitter
-36% of users are between the ages of 18 to 29
-majority of Twitter users have at least some college experience and make between $50,000 and $75,000 or more.
-even spread between users in urban, suburban, and rural areas.
Twitter is an excellent channel for sharing brand updates and being a part of the online conversation surrounding your industry. The 140 character limit makes it great to keep your community updates with short posts, quick news and links to external sites and does not require huge time investments compared to a majority of other social media channels. It’s ideal for marketing to adults all over the world.
-highly visual platform that evolves around photos and videos
-53% of users are aged 18 to 29
-slightly more females than males
-28% of users make less than $30,000 a year
-31% of users have “some college” experience
-according to BrandWatch, 50% of users follow brands on Instagram
Instagram is ideal for businesses to connect with an audience under 30 through aesthetically-pleasing visuals. Because most users are young and don’t have a lot of money to spend, its best to focus on promoting cheaper products and services and raising brand awareness.
-one of the best social media platforms for professionals
-your page is your extended resume, including professional background, interest, education and much more
-great for job-posting, company updates, case studies
-audiences on this social media platform are business-minded and are often open to networking opportunities
-has groups that users can join and participate in based on their industry, job function, or career interests.
-34% of users between the ages of 18 to 29 and 33% of users between the ages of 30 to 49
-50% of users have a college education, with an additional 27% having attended “some college”
-nearly half of all users make over $75,000 a year with an additional 32% making between $60,000 and $74,999
LinkedIn provides an excellent opportunity for brands to drive real engagement with influencers and decision makers across different industries. The platform is great for business people to connect with experts in their field, build a personal brand and to generate new business leads.
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